GTA V Generates $800 Million in Single Day
Obviously, Grand Theft Auto V was going to see tremendous success, but Take-Two announced that $800 million has been made in sales during its first 24 hours. Take-Two has said that Grand Theft Auto V is “the highest first day retail sales of any title in the history of the company and the Grand Theft Auto series”. The money generated covers all territories the game was sold in, and also both the Xbox 360 and PlayStation 3 copies.
The CEO of Take-Two, Strauss Zelnick said:
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence. Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
However, this is only the tip of the iceberg. With Grand Theft Auto Online releasing in October, this will also help Grand Theft Auto V see continuous success in the near future.